Website design

Another product/ service I created/designed for my company is creating a new layout for their website. I wanted to incorporate more interactive content that would help boast their views and followers on social media. I created a Winter makeup tutorial video and this wrote the Html, CSS and Javascript so that you can see what it would look like on a potential page. The page I wrote links to the correct pages on their actual website. I researched other website and blogs to get inspiration for my design. I looked at multiple websites from fashion magazines to clothing brands to makeup to Youtube blogs. Here are some of the websites I looked at:

http://www.newlook.com/row/womens
http://www.vogue.co.uk/video/lily-rose-depp-in-the-bag
http://www.vogue.fr
https://www.zoella.co.uk/category/beauty/how-to
http://www.niomismart.com/beauty/
https://www.tanyaburr.co.uk
http://eu.riverisland.com/women/occasionwear-destination-shop?icid=mu/inspiration/w/occasionwear
http://www.urbandecay.com/ud-all-access
http://www.vanityfair.com
http://eu.topshop.com/en/tseu/category/beauty-hub-4365410/home?TS=1430477183595


When I was happy with my design I opened my html pages on Safari and took screen shots of them. Then I Photoshopped the screen shots together so you can see what it looks like. Here is the first page which has the winter makeup tutorial video, nav bar which links to their website and other articles which link to their website.




Under the heading Gallery of products you can see texts and an indent saying 'Click here'. Clicking on that will take you to the gallery product page which looks like this.

Winter Makeup Tutorial

One product I create for this company is a winter makeup tutorial video. On their website they feature a lot of beauty articles with a few photos. I wanted to create a video that could be for one of their articles. They have a youtube channel but it one has two videos. I would like to work on their youtube channel and add content which will boost views and traffic to their main website. Millions of people was beauty tutorials because they are easier to follow than reading instructions. Furthermore they are more enjoyable.
I filmed this video on my camera and edited it in iMovie. I put all the final cuts together and then rendered the file. My next step was to add the logo, indent and lower thirds. I did this on after effects and included a few effects. My final step was the music. I found the perfect song on youtube but when I uploaded it, my video wouldn't play because that piece of music was blocked in Ireland. Therefore I needed research other pieces of music. I researched many genres such as pop, classical, electro swing, rock, etc. Finally I found the perfect song and that is a tango with an electronic twist.
https://www.youtube.com/watch?v=cB0bzaqGnhE I rendered the video and then uploaded it to youtube. Here is the final product and I hope you enjoy it!

Animated Ident

Another product I created for this company was an animated ident. Similar to the logo, I used the same color palette and font. I will feature this ident in my video. I created this using photoshop, illustrator and after effects. Here is a link to the video on youtube:
https://www.youtube.com/watch?v=O0KT9UKCRg4

Animated Logo

One product I can offer this company is my animation and after effect skills. I created this animated logo I illustrator and after effects which I will use in my video. I kept the font the company uses and used a similar color palette which I will use throughout. Here is a link to the video on Youtube:
https://www.youtube.com/watch?v=ALWMwC3zdI0

Moodboard

After examining Irish Tatlers website I noticed they used a particular colour palette. I made sure to include this colour palette in my mood board and design. After looking at this colour palette, I released that it reminded me of 'The Great Gatsby. They used glamorous  golds and blacks with the occasional purple. This website has the potential to suggest glamour and class. Therefore it is my goal to help improve the design so it can reach it's full potential and attracted more clients/ audience.
Here is my rough mood board. I have included links to websites I admire and an overall look I am going for.

Company I selected!

The company I chose to focus on is Irish Tatler.

Media Project 3 2016

Assignment 2

Student Name:	Katie Whelan
Company Name:	Irish Tatler
Company Description:	Women’s fashion, beauty and lifestyle magazine.
Company Address:	Harmonia Ltd Rosemount House Dundrum Road Dundrum Dublin 14 Ireland
Company Url:	http://irishtatler.com/home/

Project Description Describe in as much detail as needed the digital media artefact that you propose to create (approx. 150 (include images where appropriate))

First of all I want to animate their logo, a lower third and create an indent. These will feature in the videos that I create for this magazine. I yearn to create videos for their website and YouTube channel. They have many fashion and beauty articles with only one photo allocated to each article. I wish to create a winter makeup tutorial video. The tutorial video will show the audience how to use the products and also show off makeup, etc. They will have a look book style. Finally I will create a gallery of the products.

How will the digital media piece you create benefit your chosen company/organisation (approx. 100)

The videos that I will create will capture the audience’s attention. It will help boast the amount of followers and views on their YouTube, Facebook and twitter pages. It will appeal to younger generations, which will help bring in more followers. It will help bring this magazine into the modern 21st century. It will also make their website more interactive and exciting. It will be easier for people to follow the tutorials.

How will the digital media piece you create enhance your chances of securing work placement with the company/organisation (approx. 100)

One thing I noticed about their website is that they don’t have any videos. There are many written articles about products, fashion and events but no videos. Furthermore their YouTube channel only has two videos from two years ago. I will be able to use my multimedia skills to create videos that will tie in with the articles. Furthermore I have many video ideas that could help bring this magazine into the modern 21st century. As a multimedia student I can offer my many skills and assist with their social media pages.  Furthermore I have the skills to create an animated logo for them which could feature on their website, any videos they create and on their multiple social media pages.

Work plan Briefly describe your key weekly activities and tasks

Week 6

·      Create mood board of new design ideas (1.5hr) ·      Mock up logo (1hr) ·      Mock up indent (1hr) ·      Mock up lower third (1hr) ·       Animate logo (3 hr)

Week 7

·      Plan lookbook ideas for winter style (2hr) ·      Plan lookbook ideas for winter makeup(1.5hr)

Week 8

·      Film lookbook ideas for winter style (2hr) ·      Film lookbook ideas for winter makeup(1.5hr) ·      Create mock up of a gallery on a basic webpage (5hr)

Week 9

·      Create  photos for video lookbooks/ gallery (3/4hrs) ·      Edit photos  (2hr) ·      Film and edit video for lookbook

Week 10

·      Edit video (2.5hr) ·      Upload video on youtube ·      Create photo collage of photos that could be used in lookbook (2hr)

Week 11

·      Do all write up (4hr)

Week 12

·      Submit

My work placement companies!

My Work placement companies

Cork Opera house
I chose this company because I have an interest in all stages of film production. Cork Opera house is a theatre where many plays are performed. I have an interest in film and animation. Plays and movies are very similar. You have to think of the actors position and the audience. I could help with backstage tasks. Furthermore as a multimedia student I have more to offer. For their website I can create a video giving the public a tour and tell history of the Opera house. Furthermore one idea to help boost ticket sales and social media views would be to create weekly videos that show clips of what was on during the week. In the videos I can show the backstage and leading up to the performance and also interviews with the performancers. The videos then be uploaded onto their website or onto their youtube channel.
Everyman
I chose this company because a theatre production is similar to a film production. The Everyman is a theatre in Cork city where actors and musicians perform. On their website they have a lot of events coming up but the only reason I know this is because I went onto their website. I haven’t seen an advert on the television or on social media. What I would offer them are my multimedia skills. The product would be a video advertising what’s on in the Everyman. On their website they have a 360* camera that allows you to look around the stalls and onstage. What if you used the 360* camera to create a video that gives you a tour of the actors/musicians journey from backstage to onstage? Furthermore one idea to help boost ticket sales and social media views would be to create weekly videos that show clips of what was on during the week. In the videos I can show the backstage and leading up to the performance and also interviews with the performancers. I can upload the videos then onto their youtube channel or the website.
Evening Echo
The Evening echo is an Irish newspaper that reports local events in Cork. It has a website, Facebook page with over 70k likes and a twitter account with over 43k followers. What I could do for this company is create weekly videos of what happened in the newspaper during the week. Most young people nowadays look at social media for their news. This will capture younger generations attention and it will increase the views on the Evening Echos social media pages. Furthermore I can help them with their social media pages.

Irish Tatler
Irish Tatler is an Irish magazine that focuses on fashion, work, beauty, lifestyle, events and more. It has a facebook page with over 20k likes, an active Twitter acount with over 30k followers and a website. The way people look at media is constantly changing. Long ago it was just magazines and newspapers. Now you have multiple social media platforms. As a result magazine companies need to adapt to the constant change. Most people are on the go when they are on social media and reading about current events and celebrity news. They don’t have time to read long paragraghs. What I can offer this company is my multimedia skills. I want to create weekly videos that show what the magazine did during the week. For example if there was a fashion show on and the magazine wrote about it/photographed it, I could take the content from the magazine and use it in the video.
Stellar
Stellar is an Irish magazine that focuses on fashion, beauty, celebrities, career, fitness and more. It has a facebook page with over 40k likes, a twitter account with over 26k followers and a website. What I can offer this company is my multimedia skills. I want to create weekly videos that show what the magazine did during the week. For example if there was a fashion show, interview with a celebrity or event, I could take the content from the magazine and use it in the video. Then I would upload the video onto their social media pages and website. I can also assist them with their social media pages and help boost followers.